Capabilities
Our comprehensive healthcare communications capabilities include:
Strategic Medical and Scientific Services
- Early brand differentiation, planning and communication
- Competitive claims and data analysis
- Competitive intelligence
- Scientific positioning and branding
- Scientific message platforms
- Nomenclature and semiotics
- Publication planning, development, and management
- SEO-based manuscript optimization
- Digital audit and competitive forensics
- Social media strategy
- Clinical trial branding and optimization
- Thought leader planning
- Digital marketing strategy
- Lexicoseonomic Analysis™
- MOA and MOD
Thought Leader Engagement
- KOL identification and profiling
- Scientific advisory boards
- R&D advisory boards
- Summits, roundtables, and conferences
- Investigator communications and meetings
Disease and Product Communications
- Disease awareness initiatives and websites
- Live events: slide kit development
- Speakers’ training and peer-to-peer meetings
- Online events: webcasts, product reviews, specialty site content
- PDA programs, applications, games
- Websites, resource centers
- Mechanism of action video/animation
- Print materials: monographs, compendia, brochures
- Rep-delivered programs
- Sales training
- Patient education
- Anatomical models
Congress Optimization
- Competitive coverage
- Symposia
- Scientific and promotional exhibits
Regulatory Consulting and Support
- Health authority preparations including FDA Advisory Committee Meetings
- Claims assessment and label negotiations
- Phase 2/3 clinical trial development
- Risk evaluation and mitigation systems
